About
More Than a Title. A Story of Leadership, Reinvention and Building What Comes Next.
I'm Dami Lawal, The REDESIGNer. An award-winning interior design entrepreneur, leadership speaker, author and founder whose career has been shaped by a willingness to grow, evolve and build across different worlds.
Sometimes, the next chapter requires us to REDESIGN.
I Have Never Believed We Have to Choose Just One Path.
My career began in the corporate world, where I built my experience across project management, Agile delivery, transformation and leadership. Over the years, I found myself increasingly drawn to the people behind the work.
- How do you influence when you don't have authority?
- How do you lead people who know more than you do?
- How do you bring people with you through change?
Alongside a successful corporate career, I began exploring another part of myself: creativity. What started as an interest in interiors eventually led me to study Interior Design at KLC School of Design and, ultimately, build an entirely new business alongside the one I already had.
I didn't abandon one identity to pursue another. I expanded.
Long before I stepped onto stages to speak about leadership, I was practising it.
For almost two decades, I have worked within complex corporate environments, leading transformation, delivering change and working with people and teams across different levels of experience and seniority.
Much of my leadership experience has happened without relying on hierarchy. I've had to influence people I didn't manage, lead professionals with more experience than me, navigate resistance to change and create alignment across teams with competing priorities.
Those experiences shaped my belief that leadership is not ultimately about position. It is about influence, credibility, purpose and the ability to move people towards something meaningful.
Today, those lessons form the foundation of much of my leadership speaking and the thinking behind the Leadership REDESIGN Framework.
Building Something of Your Own Changes You.
Entrepreneurship introduced me to a completely different kind of leadership. There was no organisation providing the structure. No established brand to stand behind. No guaranteed salary at the end of the month. There was simply an idea and the responsibility to turn it into something real.
Building businesses while continuing to progress in my corporate career taught me about courage, positioning, financial responsibility, resilience, visibility and the discipline required to build when nobody is watching.
It also taught me that entrepreneurship doesn't always require walking away from everything you've already built. Sometimes, there is a parallel path. You can excel in your career while intentionally building what comes next.
Designing Homes Around the People Who Live in Them.
My creative journey eventually became NateBel Interiors, an award-winning interior design studio serving private clients across London, Essex and Kent. As Founder and Creative Lead, I have had the privilege of helping families transform their homes into spaces that are elegant, functional and deeply personal.
But my fascination with interiors has never been limited to how a room looks. I'm interested in how a home makes you feel. The conversations that happen around the dining table. The bedroom that becomes a place to truly retreat. The home office that allows someone to think clearly.
Because great design isn't simply about creating something beautiful. It's about creating an environment that supports the life happening within it. That philosophy sits at the heart of The Art of REDESIGN Living.
Because Sometimes the Life That Needs Redesigning Is Your Own.
As my businesses and career evolved, so did the conversations I found myself having with women about identity, confidence, purpose, faith and becoming. Many were accomplished on paper yet knew there was more within them.
REDESIGN Your Life was created from those conversations. It is a community encouraging women to examine where they are, rediscover who they are, deepen their sense of purpose and intentionally build lives aligned with who they are becoming.
For Christian women, that journey is also deeply rooted in understanding who God created them to be and having the courage to live accordingly.
Why REDESIGN?
Because Growth Often Requires More Than Improvement.
REDESIGN isn't about discarding everything that came before. It's about having the clarity to recognise what still serves you, the courage to challenge what doesn't and the vision to intentionally design what comes next.
You don't have to remain confined by what already exists. You can REDESIGN what comes next.
What I Value
Purpose
Knowing why something matters changes how you approach it. Purpose gives direction to leadership, business and life.
Growth
I believe we should remain willing to learn, challenge ourselves and become more than we were yesterday.
Excellence
Whether I'm delivering a keynote, leading a team or creating a home, I believe the details matter.
Courage
Every meaningful redesign requires a decision. Sometimes starting. Sometimes stopping. Sometimes changing direction.
Impact
I want the things I build, teach and create to leave people, organisations and communities better than I found them.
The Next Chapter
I'm still building. Still learning. Still creating. Still REDESIGNING.
What becomes possible when we stop simply accepting what is and intentionally design what comes next?